Tuesday, November 4, 2008

The Importance of Being Analytic

Web analytics, the use of internet search traffic and page visit data, is just beginning to be used by campaigns to determine marketing efficacy. This practice is still in its infancy and the data is a little sketchy, but compiling data from the internet will be huge in future elections.

The candidates that can effectively use web analytics in the next election cycle (or this one, for that matter) will have a huge advantage over an opponent that cannot use the data. After the election, the Degausseer will attempt to unravel web trends of the MN Senate race to see if there was anything happening on the internet that could have evidenced the final outcome.

In the meantime, here is some quick info pr0n.

Charts show the google search indexes of Franken and Coleman through Oct 4 to Nov 2. Higher index means more searches. Again, since there is an error associated even with this data, searches are statistcally tied. Franken leads in internet searches by city, with more Duluthians searching for him (per capita) than any other city in MN.

Is Franken going to carry the Arrowhead region?


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